Overview
Ziploc and Chuck E. Cheese partnered to create a national on-pack activation designed to meet families exactly where they shop, in more than 3,000 Walmart stores across the U.S.
By placing exclusive Chuck E. Cheese offers on-pack and inside over 1 million Ziploc Family Pack Sandwich and Snack bags, the program delivered exceptional visibility, retail stopping power, and a high-value incentive that resonated deeply with moms.
With conservatively more than 1 billion retail and in-home impressions, this partnership became a benchmark example of how two trusted family brands can unlock exponential value through thoughtful collaboration.
A Strong Strategic Fit
This partnership worked because Ziploc and Chuck E. Cheese share the same core consumer: moms with children, seeking convenience, value, fun, and everyday solutions.
For Ziploc:
- Reinforced its role as a household essential
- Added immediate consumer value through the on-pack offer
- Drove incremental sales through enhanced in-aisle visibility
- Created a “surprise and delight” moment at home when families discovered the offer
For Chuck E. Cheese:
- Generated massive national awareness
- Increased family visits and coupon redemption
- Strengthened affinity with value-driven parents
- Established a repeatable retail distribution strategy
This demonstrates the true power of partnership marketing: shared audiences + shared value = shared growth.
The Partnership Solution
Envision developed and managed a comprehensive on-pack program built to perform at scale.
Key Elements Included:
- On-pack couponing across 1MM+ Ziploc Family Packs
- 3,000-store Walmart distribution
- Custom in-aisle Walmart displays to increase stopping power
- Chuck E. Cheese restaurant signage (table tents & posters)
- Integrated digital co-promotion across brand platforms
Execution Highlights
- Walmart stores carried exclusive Ziploc x CEC packs throughout the activation
- Unique display units increased cart conversion
- Chuck E. Cheese restaurants reinforced the offer in-restaurant
- Digital messaging supported redemption and awareness
This multi-channel execution ensured the program delivered value at every stage of the consumer journey.
Results
The scale and impact of the program positioned it as one of the strongest retail activations in Envision’s 20-year history.
Program Outcomes:
- ~290MM+ total retail impressions
- 1MM+ package touchpoints
- Significant coupon redemption lift
- Increased Chuck E. Cheese restaurant traffic
- Reinforced brand affinity for both partners
Why This Partnership Worked
- Perfect Audience Alignment
- Multi-Environment Visibility
- High Perceived Value
- Massive Retail Scale
- Seamless Cross-Category Integration
This partnership delivered value everywhere families interacted with the brands — at shelf, in the home, in restaurants, and online.
The Bigger Story: The True Power of Partnerships
This campaign illustrates why partnership marketing is one of the highest-ROI growth strategies for consumer brands:
- Brands borrow trust from one another
- Visibility is multiplied across channels
- Cost-efficiency increases dramatically
- Consumers receive meaningful added value
- Partners achieve results impossible to create alone
Ziploc gained deeper household loyalty.
Chuck E. Cheese gained new foot traffic and trial.
Both brands experienced amplified impact through shared value creation.
Let’s Create Your Next High-Impact On-Pack Partnership
Envision specializes in orchestrating large-scale collaborations that drive measurable results across retail, digital, social, and experiential channels.
If your brand is ready for this level of reach and consumer connection, we would love to help you build what’s next.
