Project Showcase |
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Cranium Games and Post Cereal |
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McDonald's and Nickelodeon |
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Wal-Mart "On The Up" Concert Series and Unilever Brands |
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Wal-Mart "On The Up" Concert Series and Unilever Brands
"Envision Promotions helped us secure the right brand, Unilever and AXE body products, in delivering the optimal product to our target audience. The AXE product line was a huge hit!"
Jan Ledwick , Brand Manager, Unilever Brands
Project Initiative:
Develop a unique concert sponsorship opportunity that involves emerging artists in the teen and young adult demographic.
Envision Promotions, working closely with the Wal-Mart "On The Up" concert series, was given the task to identify a partner that would join on for a regional concert. This huge initiative included storefront exposure, end cap positioning, banners, posters and flyers, radio scheduling, concert signing and product sampling.
Through our relationship with Unilever, we were able to unite Wal-Mart and the AXE products (tween male grooming products). Our first emerging artist, The Plain White T's performed in front of thousands as the Wal-Mart parking lot became an instant stage.
The product exposure was huge! Watch for more emerging artists in 2008!