Project Showcase |
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Cranium Games and Post Cereal |
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McDonald's and Nickelodeon |
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Wal-Mart "On The Up" Concert Series and Unilever Brands |
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McDonald's and Nickelodeon
"Envision competently managed all aspects of our Play & Learn CD. Envision was well versed in all steps to make a complicated and time constrained program straightforward and painless. It was a, professionally implemented program".
Alyssa Demski, Promotions Manager, Nickelodeon
Project Initiative:
Increase website traffic through CD promotion, and drive instant sales.
Our program was partnering a premier kids entertainment company, Nickelodeon, with McDonald's to form an easy-to-use CD-ROM as an insert to over one million Nick Jr. magazine subscribers. The software, developed by Nickelodeon, appealed to a younger demographic (ages 4-10), and also included engaging content for parents (i.e. summer safety tips).
Envision worked with both teams to create a unique gift for all Moms and kids who read Nick Jr. magazine and offered a new way to reach the targeted demographic with fun, educational games.
Our program increased web traffic, offered innovative games utilizing McDonald's characters, and gained brand recognition with our targeted demographic.