Project Showcase |
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Cranium Games and Post Cereal |
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McDonald's and Nickelodeon |
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Wal-Mart "On The Up" Concert Series and Unilever Brands |
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Cranium Games and Post Cereals
"Envision Promotions established Cranium as a first choice partner for top consumer brands. Envision was proactive in connecting our products with the right partners providing both first class service and strategic insight."
Kristin Harding, Director, Cranium Games
Project Initiative:
Cranium: Brand exposure with the perfect brand and trial experience
Post: Utilize coupons to drive immediate sales
Two partners, the perfect combination! Cranium Games, a major gaming company with such popular board games as Hullabaloo, Cadoo and Zooreka, came to Envision Promotions with a key objective: increasing brand awareness and driving sales. Targeting a linked demographic (moms/kids), Envision partnered Cranium together with Post Cereals to form the perfect marketing program.
Messaging about the Cranium Family Fun content and game trial, along with discount coupons was implemented on 12 different varieties of Post Cereals. Over 20 million boxes of cereal with on-pack coupons and information helped Cranium to achieve the following net result: 50,000 Cranium games were purchased utilizing the on-pack coupon. Now that's results!